Guides
Guides for Swiss SMEs.
Answers to the questions SMEs ask us most often in a first call.
Getting visible in ChatGPT and Google AI Overviews (GEO)
How does a Swiss SME get mentioned in ChatGPT, Perplexity and Google AI Overviews? What GEO is, how it differs from SEO and which steps make a difference.
Software for cleaning companies in Switzerland: which solutions exist?
Which software do Swiss cleaning companies need? Scheduling apps, quote tools, trade software and industry solutions compared, with a checklist for choosing.
Introducing AI in an SME: workshop, policy, first projects
How does a Swiss SME introduce AI in an orderly way? The process from workshop and AI policy to the first pilot project, with a checklist and common mistakes.
An alternative to Excel for scheduling and jobs
When is Excel no longer enough for planning, jobs and reports? Warning signs, alternatives from standard software to custom software and how to switch.
Having a logo and brand identity designed: the process
How is a professional logo with a matching brand identity created? The process from briefing to style guide, the files you need and trademark protection.
Build your website yourself or hire an agency? The comparison for SMEs
Website builder like Wix or Jimdo, or a web agency? Effort, result, Google, AI search and support compared, with a clear recommendation of what fits when.
What does a website cost in Switzerland? What the price depends on
Why website prices in Switzerland vary so much: pages, languages, texts, design, features and running costs explained, so you can compare quotes properly.
Website relaunch without losing rankings: the checklist
How to keep your Google rankings during a website relaunch: URL inventory, 301 redirects, technical checks before launch and monitoring in the weeks after it.
Software for moving companies: quote, planning and crew app
What software for Swiss moving companies should do: enquiry with inventory, quote with cost cap, planning of crews and vehicles, crew app and customer portal.
Local SEO for SMEs: the Google Business Profile
How does an SME get found for searches like "carpenter Weinfelden"? Google Business Profile, reviews, directories and your website, explained step by step.
AI chatbot for your website: uses, limits, data protection
What can an AI chatbot do on an SME website? Use cases, limits, knowledge base, handover to people and what the Swiss revFADP requires when you run a chatbot.
Custom software or standard software? A decision guide for SMEs
When is standard software enough, and when do custom software or an industry SaaS product pay off? Criteria, comparison table and typical mistakes for Swiss SMEs.
n8n vs. Make vs. Zapier: which tool suits your SME?
n8n, Make or Zapier? The comparison for Swiss SMEs: ease of use, billing, hosting, data protection and AI features, with a recommendation for each type of use.
TWINT and payment methods for Swiss online stores
Which payment methods does a Swiss online store need? TWINT, cards, PostFinance, invoice and wallets at a glance, with providers and tips for making the choice.
Shopify or WooCommerce: which suits Swiss online stores?
Shopify or WooCommerce for a Swiss online store? A comparison of effort, running costs, payment methods, VAT, multilingual support and maintenance for SMEs.
7 processes SMEs can automate with AI
Seven concrete examples of AI automation for SMEs in Switzerland: enquiries, quotes, invoices, product data and more. With tools, effort and time saved.
AI and data protection in Switzerland: the revFADP
May SMEs process customer data in ChatGPT or Claude? What the revised Swiss data protection act (revFADP) requires, with a checklist for using AI at work.
Having a website built: process, timeline, effort
How does it work when a Swiss SME has a website built? The steps, the typical timeline, what determines the effort and which running costs to expect.
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In a free first call we clarify goal, scope and next steps. Afterwards you receive a tailored quote. We usually reply within 12 hours.
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